Some developers write code. Mads Juel writes poetry — poetry that also happens to compile, render flawlessly in all browsers, and score 100 on Lighthouse.

With years of deep expertise in SilverStripe CMS, Mads has built everything from blazing-fast marketing sites to complex, bespoke web applications. His philosophy? Keep it clean, keep it semantic, and never — under any circumstances — leave a TODO comment in production.

His colleagues describe him as "the person who actually reads the documentation," "suspiciously good at CSS," and "the reason our deploys don't break." Clients describe him simply as irreplaceable.

When he's not architecting elegant SilverStripe solutions, Mads can be found mentoring junior devs, contributing to open source, and evangelising the virtues of a well-structured template hierarchy to anyone who will listen.

Skills: SilverStripe CMS · PHP · JavaScript · Elemental · MySQL · Git · Performance optimisation · Making the impossible look easy.